In recent years, greater focus is being placed on preventive
medicine and in this context the role of nutrition in maintaining good health is achieving
greater importance. Most nutritional programs emphasize a good lifestyle, which includes
dietary intervention to reduce stress and enhance immune functions. This emphasis on using
nutritional mineral supplements has triggered greater momentum in the growth of
The mineral market is primed
and ready to explode. The highly health conscious generation, decreasing daily consumption
and stronger supported science are all factors playing a key role in the growth of mineral
market. To put this into the context of the nutraceuticals industry, consumer lifestyle
needs drive the market.
The potential for minerals is huge and consumers are starting to get a
clearer picture about mineral balance. As consumers move away from milk to other
beverages, not enough minerals are being consumed to meet required needs, thus there is an
opportunity and need for fortification of foods. Billions of dollars are spent each year
around the world in research trying to deliver the correct amount of nutrients as
nutritional supplements that will compensate for any imbalances that may occur in our
regular food habits.
A wide range of Organic Minerals to cater to the needs of
optimal mineral nutrition has been developed.
The Organic Mineral as
the name itself denotes has two functions The Organic part which is derived from
amino acids and Krebs cycle intermediates and the essential minerals such as Vanadium,
Selenium, Chromium, Zinc, Copper etc. A judicious choice of the organic part of Organic
Mineral has profound impact on the bioavailability, tolerance, safety and tissue retention
in the system.
The "Organic Mineral" as a nutritional supplement, not only
represents an optimal, easily absorbable source of the supplemental Mineral but its
"Organic" part also is available for metabolism and hence a readily bioavailable
source of energy.